Business development requires constant lead input. There is just no business growth without leads. To get leads you need to be smart and do things right and in the right way. Sounds like a cycle but it is quite simple, provided the lead generation efforts are on point. Lead generation is the lifeblood of business development and to cherish and reap its benefits, constant efforts are essential. Taking your business off of the ground is sure a lot of hard work, but it doesn’t have to be as difficult as thought to be. Here is a list of lead generation strategies that I use:

 Direct engagement with leads

Deploying outbound and inbound marketing

Investing in new tech

Finding leads on twitter

Developing and improving the content

Find prospects and generate leads on LinkedIn

Marketing automation

 Answering queries on Quora