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About This Service

Heres a page a put together with videos and more info.  http://age.smartpack.io/asset/show?id=8AQLLMY1

 

Client Acquisition System Overview

 

Our Mission:  Create the highest performing & converting automated sales processes & systems that self optimize utilizing behavioral dynamics & innovation data analytics.  (It’s not nearly as complicated as it sounds).

 

We build our systems for you with the goals of low startup cost, quick revenue, sustainable controlled growth, generating authority & consistent leads & sales. let's take a look at some cold, hard email marketing statistics.

2018 EMAIL MARKETING STATISTICS

  • Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38. (Salesforce)

  • Email is the third most influential source of information for B2B audiences, behind colleague recommendations and industry thought leaders. (WordStream)

  • As of 2017, there are 3.7 billion global email users. This number is predicted to grow to 4.1 billion users by 2021. (Statista)

    • So yeah, email isn't going away ...

  • Mobile email will account for 20-75 percent of email opens, depending on your target audience. (emailmonday)

    • If your email is not optimized for mobile, 80 percent of users will delete it. (Bluehornet)

  • Email list segmentation and personalized emailing were the most effective email strategies of 2017. (DMA)

    • Segmenting your email list will continue to be an effective tool in 2018.

    • Adding videos to your email can increase click rates by 300 percent. (Martech Advisor)

 

 

 

 

2018 EMAIL MARKETING TRENDS

The statistics above should have given you the proof that email marketing is crucial to your campaign success in 2018, so let's dig into the trends that should lead your email marketing efforts.

LIME Email Marketing #2

PERSONALIZATION - IT'S NO LONGER AN OPTION

Personalization has been a highly-discussed topic in email marketing for several years. In 2018, personalization in email marketing is no longer optional. If you want to be successful, do it. Simple as that. We now live in a world where everything is customizable to our preferences, and it is now an expectation.

Great, we're in agreement that our efforts need to include personalization, but how do we do that? Well, here's the high-level breakdown:

  • Start with a plan - it's not enough to have good intentions. The tools are available to assist you in sending targeted emails that include relevant content to the right person, at the right time.

  • Ask for the right information in your forms. This one is a little more tricky, as it's a balance between what information you request, and what you are providing to increase the conversion rate on your form.

Once you have a plan in place and you're collecting the right information, it's time to look at your list.

SEGMENT YOUR LIST - YOUR OPEN RATES DEPEND ON IT

This is critical. According to MailChimp's latest data, segmented email marketing campaigns get 14.64% more email opens and 59.99% more clicks compared to non-segmented campaigns. Relevant emails drive 18 times more revenue than broadcast emails (Mailigen). Segmented emails include relevant and useful information developed specifically for customer behaviors, preferences, and lifecycle stage. The point of segmentation is to make sure that the content you're delivering to your recipients is relevant, useful, and worth their time. If recipients continuously receive information they don't want, need, or aren't interested in, they are going to unsubscribe or worse, mark it as spam.

OWN THE COMPLETE CUSTOMER LIFE CYCLE

The goal has changed. It's no longer enough to just convert a prospect into a customer, now the focus is on converting the prospect to a customer and maximizing the lifetime of the customers. This is where that wonderful delight stage of the buyer's journey comes front and center. Email marketing is a great way to make sure you are touching base with your customers continuously. Keep them informed on new services, products, and company updates. Send them helpful hints and tie it back to how your company can assist. Remember it's more expensive to bring in a new customer than to retain a current one.

INCLUDE VIDEO - IT WORKS

Video is the hot topic in all of marketing, and that includes email marketing. Creating visually appealing content in your email is kind of a no-brainer, but why video? Video is entertaining and engaging. Email MarketingDon't take my word for it - including video in email can increase your open rate by 19% and increase your click-through rate by 50% (Campaign Monitor). Those are some impressive numbers.

Now, I'm not saying that it's a simple task. Not all email systems will automatically play videos. Email marketers have to get a little creative, such as a photo with a play button that redirects to the video. Or using an automated GIF - it grabs attention. If your users are more prone to using iOS, Apple Mail, or Outlook.com, embed the video within the email.

Above all, trial different tactics. Do the work and analyze your results. By analyzing your results after sending an email, you can determine what works best for your prospects and customers.

 

Building Inbound Lead Generation Momentum

 

Part 1- The Process

  1. Outreach - Email To Start - As we grow we have systems at our disposal including but not limited to:

    1. Targeted Direct Response Voicemail Drops - Another way to scale

    2. Intelligent Prospecting Direct Mail based on behavioral dynamics -https://www.screencast.com/t/m2wmhu2lWoYc

  2. Engage & Nurture  - automated systems that follow up & increase conversion - cross channel - multi platform including entire web retargeting

  3. Capture - proper data capture, tagging & management - have one rep per account but have the data ready for that rep to offer everything based on what we know about the client so far.  Custom Sales Processes & development.

  4. Management - crm integration, custom sales process flow, notifications

  5. Long Term Follow Up & Identifying New Opportunities

https://www.lucidchart.com/documents/view/b336770f-c174-4145-a407-5bc326b8568d



 

Stage 2 - Analysis, Long Term Follow UP & Duplication

 

  1. Multiple Cities - campaigns are easy to duplicate & deploy

  2. Sub Niches -

    1. General Contractors

      1. Punch out & finish

      2. Drywall Hangers per board or by the hour

      3. Trim

      4. Wholesale Flooring Jobs & Materials

      5. Windows

      6. Doors

  3. Example: Real Estate Lead Generation

    1. Market Segments - commercial vs residential

    2. Database Procurement

    3. Cross Selling & Contact Optimization

  4. Cross Selling Campaign - identify all the profit points in your customer database that you can add into your business seamlessly


 



 

The Sales Flow

  1. Cold Emails go out - creates contact in crm (crm-pro or active campaign)

    1. See zapier.com as one way to connect these systems together automated

  2. Behavioral Segmentation - Call in’s, Opens, clicks, responses

  3. Automated Updates & Contact Goal Scoring - After we have some data - month 2 or 3 -  across all systems -https://www.screencast.com/t/IbGPG2n3rrYr

  4. Professional Answering Service for appointment booking & inbound calls.

  5. Immediate ROI from initial launch & Lead capture from direct responses - unique local tracking numbers for each campaign

  6. Follow up systems keep the lead flow consistent without too many peaks or valleys - https://www.screencast.com/t/6G4hypuw3t

  7. Custom Sales Processes - convert prospects everyday & also generate new streams of revenue by maximizing on every contact

    1. Automated reminders

    2. Synchronization across all your platforms

    3. Easy Management & Updates

    4. Tutorials & Scripts are provided where needed



 

Schedule Of Events

 

Gather Info & Get Started

 

Part 1 - The Initial Setup & Testing Process

*testing is for working out kinks, making sure the systems are connecting properly & a small test run for a micro niche & top team member(s)

 

  1. Gather the Data - scrape from multiple sources & also hire a VA to find the missing emails & other companies not listed on the main search engines

  2. Sort & Segment the data

  3. Email Sequence Creation

  4. Settings & Schedule Setup- automated emails - consistent leads & momentum

  5. Split Testing -https://www.screencast.com/t/rRwSEhpCl

  6. Weekly Reporting & Analysis

  7. Sales Systems Updates & Development - improve as we go

  8. Complete Configuration for the whole team - individual email, text, crm, mobile apps, etc & kickoff webinar

  9. Full Team Support & Dedicated slack channel


 

Part 2 - Generate Leads, Optimize, Rinse, Repeat

 

  1. Full Go - create momentum with massive action

  2. Monitoring - making sure everything is working properly

  3. Tweaking & On The Fly Adjustments to hit goals & optimize

  4. Full Support & Project Management During The Launch

  5. Achieve Prospect & Revenue Goals









 

Our Qualifications

 

 

  • Email Marketing & Systems PRO -

  • We invest in myself

  • The 10 percent marketing model -Your marketing spend should be 10 percent of your 100 percent revenue & you should be able to tell exactly how much you are making off exactly how much you spent.

---Jay Conrad Levinson, The Guerilla Marketing Guru!

  • We Manage Multiple Email Campaigns as a part of our business - I have the systems in place already and send thousands of emails a week, every week.  This is the lifeblood of my business










 

Other Benefits To Working With AGE

  • Leverage the data from multiple campaigns across multiple niches

  • Full Support - My experience as a sales consultant & trainer allows me to offer support for both systems design but also

  • This is my passion.  

    • We always go above & beyond because I love what I do.  There are always ways to improve your craft in the digital world.

    • We take ownership & personal pride in my results.  This is our project together.

    • We have multiple solutions to any problem that could arise

    • Guaranteed to make your money back in the first 30 days if you let me fully implement the system & plan.

    • Deep data analysis that reveals new market insights & innovative cross channel strategies that create authority & higher than industry average conversions.  Think retargeting!

    • We have Old School Integrity - we say what we mean, mean what we say & don’t quit until the job is done.  

    • NO GUESSWORK - We have basic systems ready to customize & deploy













 

Inbound Lead Generation Pricing

Our prices for email marketing ranges from $750/month and up.

Our pricing is fixed and is based on the amount of emails and drip campaigns we are managing for your business. Our price does not include the cost of email marketing software.  

√  Our Contracts are low-risk

We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice if you are not happy with your email marketing campaign. After 30 days, we will cancel all services and return any information we have back to you. However, prospective clients should be aware that it normally takes 3-6 months to see substantial results through email marketing.

√  We are a full-service firm

Our agency can manage more than just your email marketing campaign. We offer full-service solutions to help you grow your business and fuel your email marketing efforts. For example, we offer advertising services to grow your email list. And, we offer blogging services to engage your email list and drive traffic to your website. Use a full-service email marketing agency to help you through every component of your online marketing strategy.

√  Get more for your money

Spending your entire budget on an email marketing agency is like buying a car without gas. We have designed our email marketing services to fit any small business owner’s budget. This allows you to lower your costs by avoiding hiring a full-time employee, and using an experienced agency that will generate more results.


 

If you are ready to learn more then please schedule a time for a 1 Hour Onboarding Call in which you can be in front of a computer for a screen share introduction kickoff call.  https://calendly.com/age2016/15min/.

**I’ll be sending you a screen share login for the time you select using the email you schedule the time with.**






 

Appendix

2 day case study video - https://drive.google.com/open?id=0Byx3ved_f3RucXNSZnN4LXhxcmM